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Ellis Goldberg - Resume

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Marketing and sales of high technology products

Over 25 years experience

  • Grew annual sales of the Finisar instrument line from less than $500K to $30M over 6 years

  •  Marketing management

    •  Product definitions

    •  Promotional writing

      •  Brochures

      •  Detailed demonstration procedures

      •  Slide presentations including delivery

  •  Sales management

    •  Hiring and management of manufacturer representatives

    •  Training customers and sales people in the technical as well as sales aspects of the products

 

Chronology

Furaxa

2003

2004

Intellectual property, high performance circuits

Finisar

1996

2002

Protocol analysis instruments for gigabit networks

AIS

1993

1996

JTAG test products

Biomation

1980

1992

Logic analyzers, emulators, digitizers

Systron Donner

1976

1980

Time code instruments, multi-meters, voltage standards

Teaching

1972

1975

Math and science in NYC and Vallejo, CA

 

Education

New York Institute of Technology

BSET

1969

New York, NY

John F Kennedy University

MBA

1985

Orinda, CA

 

In 1996 Finisar hired Ellis as the first marketing person for a small instrumentation offering supporting its optical module product line.  The instrumentation line grew to the point where it provided most of the profits for the company. This was accomplished by:

  •  Hiring sales representatives that were known and trusted

  •  Hiring sales managers who knew how to make the relationship with the representatives work

  •  Listening very carefully to our customers, thereby providing timely products to meet emerging needs

In 1998 Finisar became the #1 manufacturer of Fibre Channel test equipment used for SAN development and remains so.

Finisar went public in 2000, breaking IPO records. Using the cash raised Finisar purchased several other companies. Finisar in 2002 reduced the workforce by 30%.

In 2003, Ellis joined Furaxa marketing very high speed pulser and sampler technology for a variety of applications. See www.furaxa.com for details.

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Contact Information

Telephone: +1 (415) 420-6519
Email:
info@diffworlds.com

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Copyright 2004 Silicon Valley Technical Marketing Services
Last modified: 21 JAN 2005