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Product Positioning

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A product's position are the few words that you would write on a matchbook if that was the only way you could tell a customer about your product or service.  Finding those few words is critical to a successful marketing effort.  All that is projected about your product is based on the claim made by the positioning statement.   The statement must be clear, true and demonstrable. 

Figuring out the product position requires an understanding of the product or service and a knowledge of how it is used and why the customer will buy it.  SVTMS has the expertise and experience positioning cutting edged products.  Let us help you with your product positioning issues.


Whether your company is just starting out or is established, please accept our no-charge invitation to meet with you to discuss your sales and marketing needs.














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Telephone: +1 (415) 420-6519

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Copyright 2004 Silicon Valley Technical Marketing Services
Last modified: 21 JAN 2005