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Making sure your product is right

It is much easier to sell a product that is right for the target market than one that is poorly-suited. Bringing a product to market when it is poorly-suited is a costly mistake, but there are ways to improve the chances that the product is right. The very best way to know if the product is right is to show it to prospective customers and get frank responses. Another effective way to know is evaluation of your product against its competitors. Tough decisions are required to determine the right set of features the product should have, taking into account time-to-market and costs. This is one area where you will want people who have experience figuring out how to make products and services right for the customer. Let us help you.

Product definition services

• Strategic Marketing

• Product Positioning

• Product Definition

• Beta Testing

• Competitive Analysis

• Product Presentation (paper tiger)

• Technical Writing (manuals)

• GUI Evaluation and Testing

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Contact Information

Telephone: +1 (415) 420-6519
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Last modified: November 01, 2010